The Truth About PR Management and Media

THE PROBLEM IS NOT ONLY AT THE WHITE HOUSE

“The balance of power used to be much more in favor of the mainstream press,” said Mike McCurry, who was press secretary to President Bill Clinton during the Monica Lewinsky scandal. Nowadays, he said, “The White House gets away with stuff I would never have dreamed of doing. When I talk to White House reporters now, they say it’s really tough to do business with people who don’t see the need to be cooperative.”

That paragraph is from Politco this morning.  It's timely and the issue is bigger than the White House and reporters who cover that beat. McCurry's words define the overall relationship between "communications" or "public relations" and the in media general - regardless of the beat or subject. Since I last worked full-time in the MSM in 2000, at MSNBC, and coming back in 2011, to Washingtonian, the biggest change is that shift int the balance of power. The PR people know it, they exploit it, and the are accustomed to current day media who accept it and do as their told. 

I'm glad Politico addressed the matter, but they should come back at it and examine the overall reversal of power in what my sister-in-law calls "managing the media."

I  could go on and on, but here's the Politico story: http://www.politico.com/story/2013/02/obama-the-puppet-master-87764.html#ixzz2LLUYZGK5